People have been talking for some time now about how the news release is dead, or how it should be.
Maybe it is, maybe it isn’t– One thing is for sure: Lots of news releases are dead.
They’re sitting on harddrives of PR pros who are too busy to worry about them. They’ll continue to sit until they’re wiped to make space, left on the curb, or forgotten in some network folder.
This is a bad thing.
We could make the argument that news is disposable and doesn’t matter as soon as it’s consumed. After all, newspaper is printed on the cheapest stuff available and tossed immediately after consumption, right?
But if we walk into a library, there’s the microfiche. All of that fragile, disposable newspaper news is kept alive, and made part of history, however big or small. Where is this role in our fast-moving, social media-frenzied PR world?
Companies have histories too. Your company’s history, your clients histories, are being recorded even now, as Google caches and the Internet archives do their thing.
So why are your news releases locked away on a dusty network drive in your office’s closet?
Get your news releases online and keep them there. Archiving is important in preserving your company’s history. Use IvyLees to do it. Or hire a web guy. Heck, use an Angelfire account if you have to– just don’t let them end up on a dusty harddrive. Have a say in your own history.
