Comments on: The impending backlash against personal branding http://blog.ivylees.com/the-impending-backlash-against-personal-branding/ Ethics, bootstrapping and tech in public relations Fri, 26 Feb 2010 08:14:34 -0500 hourly 1 By: bobdavis http://blog.ivylees.com/the-impending-backlash-against-personal-branding/comment-page-1/#comment-39 bobdavis Sun, 19 Jul 2009 18:51:24 +0000 http://blog.ivylees.com/?p=220#comment-39 Rex:<br><br>I've been enjoying your posts on the blog. I especially enjoyed your take on personal branding. This idea is really being oversold.<br><br>Bob Rex:

I've been enjoying your posts on the blog. I especially enjoyed your take on personal branding. This idea is really being oversold.

Bob

]]> By: Eric Schwartzman http://blog.ivylees.com/the-impending-backlash-against-personal-branding/comment-page-1/#comment-31 Eric Schwartzman Fri, 03 Jul 2009 18:01:11 +0000 http://blog.ivylees.com/?p=220#comment-31 Thanks for the link to Beth's post. What jumped out at me was the comment from the Whole Foods rep on her panel saying that people don't care who at Whole Foods is Tweeting on behalf of the brand, as long as their problems are resolved. I, for one, care who I'm talking to. It seems like a fairly mudance issue. But with so many brands rushing to set-up Twitter accounts, I think companies should by thinking about how their corporate brands will endure beyond the people they employee to do their tweeting, and still provide transparency at the same time. Thanks for the link to Beth's post. What jumped out at me was the comment from the Whole Foods rep on her panel saying that people don't care who at Whole Foods is Tweeting on behalf of the brand, as long as their problems are resolved. I, for one, care who I'm talking to. It seems like a fairly mudance issue. But with so many brands rushing to set-up Twitter accounts, I think companies should by thinking about how their corporate brands will endure beyond the people they employee to do their tweeting, and still provide transparency at the same time.

]]> By: Phoebe http://blog.ivylees.com/the-impending-backlash-against-personal-branding/comment-page-1/#comment-30 Phoebe Fri, 03 Jul 2009 01:12:59 +0000 http://blog.ivylees.com/?p=220#comment-30 While I'm just an observer (consumer, I mean) I know that if a personal brand is _too_ much, I'll just remember the fashion statement and not the real message. That is, there are so many different brands out there trying to be different and fancy. I'd like a cohesive, simple visual message that helps me remember the sales pitch.<br><br>Totally agree with the jackasses and buzzwords comment though. It's the same in person, I don't see why it should be any different online. While I'm just an observer (consumer, I mean) I know that if a personal brand is _too_ much, I'll just remember the fashion statement and not the real message. That is, there are so many different brands out there trying to be different and fancy. I'd like a cohesive, simple visual message that helps me remember the sales pitch.

Totally agree with the jackasses and buzzwords comment though. It's the same in person, I don't see why it should be any different online.

]]> By: Rex Riepe http://blog.ivylees.com/the-impending-backlash-against-personal-branding/comment-page-1/#comment-29 Rex Riepe Thu, 02 Jul 2009 16:45:08 +0000 http://blog.ivylees.com/?p=220#comment-29 Eric, I think that's less of a personal branding issue and more of an ethics/authenticity issue. I had actually been planning to write on it, but Beth Harte beat me to the punch with a great post here, if you're interested:<br><br><a href="http://www.theharteofmarketing.com/2009/06/pr-has-never-been-truly-authentic.html" rel="nofollow">http://www.theharteofmarketing.com/2009/06/pr-h...</a> Eric, I think that's less of a personal branding issue and more of an ethics/authenticity issue. I had actually been planning to write on it, but Beth Harte beat me to the punch with a great post here, if you're interested:

http://www.theharteofmarketing.com/2009/06/pr-h...

]]> By: Eric Schwartzman http://blog.ivylees.com/the-impending-backlash-against-personal-branding/comment-page-1/#comment-28 Eric Schwartzman Thu, 02 Jul 2009 16:26:14 +0000 http://blog.ivylees.com/?p=220#comment-28 Your headline caught my eye and I clicked through expecting to read about the use of personal vs. corporate accounts on Twitter. In any event, if you are interested in that subject, it's something I've been thinking about quite a lot lately, based on a discussion I had with <a href="http://www.ontherecordpodcast.com/pr/otro/online-newsroom-best-practices-with-toyota-social-media-supervisor-scott-deyager.aspx" rel="nofollow">Toyota</a> about how they're approaching this issue. Your headline caught my eye and I clicked through expecting to read about the use of personal vs. corporate accounts on Twitter. In any event, if you are interested in that subject, it's something I've been thinking about quite a lot lately, based on a discussion I had with Toyota about how they're approaching this issue.

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