Here at IvyLees, we’re big on Do-It-Yourself public relations. We’re building apps that help everyone get into the game, on even footing.
Every now and then, someone tells us, “But you’re not helping with this!” (Or that. Sometime’s it’s that.)
Well, I assure you: We’re planning on it. Right down to the iHandshake, an app for the iphone that shakes hands for you. (If you steal this idea after reading this blog post, I’m coming after you!)
After that, we’re asked, “Why start with Presskit’n and online newsrooms”?
And the answer always boils down to one thing: Presence.
Presence is incredibly important online. You can be present in a lot of places, including Youtube, Facebook and other such sites. When it comes to standardizing your message and getting it out into the world, the first presence you should have is an online newsroom (Well, before that, a website, but we’re talking specifics here).
So, before you conduct a PR campaign, ask yourself: Am I present?
