Newest revenue stream accessible via Twitter: Lawsuits

Gawker is reporting on an apartment management company that’s sued a former tenant over a tweet.

In the tweet, the tenant said her apartment was moldy and also mentioned the company, Horizon, by name. The damages claim? 50,000 bucks.

The tenant had 20 followers. That’s 2500 bucks a follower.

At the moment, Horizon Realty is a trending topic on Twitter. I have to wonder: Is it worth it?

Some companies jump at the opportunity to answer a customer’s complaints on Twitter. And then some companies get sue-happy.

Related posts:

  1. Do you “get it”? Why you might be killing Twitter
  2. Biggest Twitter background mistakes
  3. What we can learn from Twitter Tracker: You can be mediocre. It’s okay now.
  4. Having a code of ethics, in and of itself, is meaningless
  5. Brand image and brand perception: Two sides of the same coin
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  • Hi,
    Yes,there is contradictory view on the complains found on the tweeter.
    I don't think it is wise to sue case on tweeting because it actually harm any company's status.
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Welcome to Fedorable, a blog for technology and PR. It's updated by Rex Riepe and Greg Allard, the guys behind IvyLees.