Here at Presskit’n, our product is free social media newsrooms. Not a lot of people have heard of us, so sometimes we’ll see a post on building social media newsrooms (SMNs) that leaves us scratching our heads. Here’s an example newsroom for the curious.
So here it is:

1. Create a Presskit’n account. Enter your e-mail, name and password, and then confirm through that same e-mail address.
2. Create a social media newsroom by clicking the big “Create” button. Enter the SMN name and check the box that you’re affiliated.
3. Repeat step 2 until you have as many social media newsrooms as you want. (This step might put you over 30 seconds!)
And you’re done. You now have a feature-rich social media newsroom. Decide in five months that you don’t like it? Well, we give you a full RSS feed with an entire social media release in each post. Our promise of quality is letting you leave whenever you want.
One big question we get: What if I want just the Presskit’n social media release format with the full RSS feed? We’ve added locking to let you do just that. Do all of the steps above, and then click the “Lock” tool in your newsroom. That instantly shuts off your SMN (not the releases) to crawlers, while at the same time directing any newsroom traffic to your RSS feed. You can then unlock it again whenever you want. Cool, huh?

