I don’t follow it, of course, because I already am a writer. I imagine I’m not the only one who feels this way.

We recently submitted our new website Presskit’n, where you can build social media newsrooms, to a neat little place called KillerStartups. Maybe you’ve heard of it.

KillerStartups has a somewhat daunting application process, although the results leave little to be desired. What surprised me most were the changes they made to my description of Presskit’n– changes for the better. It struck me: I’m a good writer, sure, but I’m also too familiar with my subject. It took a pair of outside eyes to make changes for the better. Or maybe the guy or girl over at KillerStartups (You can see Presskit’n here) is just that awesome at writing about new web apps.

So I’m right back to “Hire a writer.” Find one and hire one if you’ve got a piece of important writing that needs to be finished. You won’t be disappointed.

Oh, and while you’re at it: Plant a tree.