Here at IvyLees, we’re big on Do-It-Yourself public relations. We’re building apps that help everyone get into the game, on even footing. Every now and then, someone tells us, “But you’re not helping with this!” (Or that. Sometime’s it’s that.) Well, I assure you: We’re planning on it. Right down to the iHandshake, an app [...]
Category Archives: Public Relations
Presence: the best place to start with your public relations
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What we can learn from Twitter Tracker: You can be mediocre. It’s okay now.
One of the fastest ways to elicit an eye-rolling from a public relations practicioner is to bring up the dreaded “new hire” press release. Nobody wants to read them. Even less want to write them. And certainly nobody ever ever would write about them (Unless you’re an Apple or a Microsoft). Yet clients still ask [...]
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Driving the Online Newsroom
Our online newsroom builder here at IvyLees is driven by a lot of things. I’ll let Greg cover the tech stuff– here’s what went into it otherwise. A mission We want to make it easier for journalists, bloggers and PR people to connect. We felt one of the biggest places they did that was in [...]
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Where news releases go to die
People have been talking for some time now about how the news release is dead, or how it should be. Maybe it is, maybe it isn’t– One thing is for sure: Lots of news releases are dead. They’re sitting on harddrives of PR pros who are too busy to worry about them. They’ll continue to [...]
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