Conan’s statement that he won’t do the Tonight Show at 12:05 has shaken things up at NBC.
The Peacock’s stance is that they won’t be slugging it out legally because it’s just too much of a headache for everyone. However, after seeing the huge difference in opinion over what The Tonight show actually is, I don’t [...]
Category Archives: Branding
The Tonight Show fiasco will lead to a stronger definition of branding. Here’s why.
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When it comes to channels, think like a basketball coach
Last night in #prchat20, we were discussing whether it’s potentially dangerous to abandon a channel of communication (in this case, we were focusing largely on Twitter and Facebook, but the thinking applies elsewhere) because it isn’t proving itself to be profitable.
I made the analogy of a basketball team. A basketball team has five players who [...]
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Brand backlash: Inevitable but good
What goes up must come down.
Newton gets a lot of credit for this idea, but let’s face it: People were noticing this a long time before he put together a theory about it. And they were noticing it didn’t just apply to physical objects.
Whether it’s the stock market, a person’s mood, or the recent batting [...]
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Brand image and brand perception: Two sides of the same coin
We had an interesting talk on #pr20chat a couple weeks ago, when Beth Harte started with a simple question: “What is branding?”
All of the PR folks in the chat promptly painted their faces with war paint and went to battle against each other.
Okay, so it wasn’t that bad. But we were starkly divided over the [...]
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How to customize the look of your social media release
Every now and then we do a post on a Presskit’n feature. Today we’re going to look at how to customize the look of your social media release. Here’s a recent IvyLees release using the default theme:
We decided not to use the IvyLees theme (that would be trite, right?), instead opting for something a bit [...]
Also posted in Presskit'n, Social Media, Technology 1 Comment
The impending backlash against personal branding
If you’re trying to get a room full of people all to roll their eyes simultaneously, try encouraging them to work on their personal branding.
Why? Because personal branding is getting obnoxious.
We’ve seen the Johnny Cashes dressing in all black. We’ve scratched our heads at the Gene Simmonses of the personal branding world. Now we’ve got [...]
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Presence: the best place to start with your public relations
Here at IvyLees, we’re big on Do-It-Yourself public relations. We’re building apps that help everyone get into the game, on even footing.
Every now and then, someone tells us, “But you’re not helping with this!” (Or that. Sometime’s it’s that.)
Well, I assure you: We’re planning on it. Right down to the iHandshake, an app for the [...]
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It’s never a good time to rebrand
I’ll often mention to my freelance clients that it’s a good time for them to rebrand. Every time, without exception, they’ll reply with an array of excuses on why they can’t.
And they’re right. They’re always right. It’s never a good time to rebrand.
We just created a new brand, Presskit’n, from a few of our former [...]
Posted in Branding 9 Comments
