http://blog.ivylees.com/brand-image-and-brand-perception-two-sides-of-the-same-coin/ Ethics, bootstrapping and tech in public relations Fri, 26 Feb 2010 08:14:34 +0000 hourly 1 http://blog.ivylees.com/brand-image-and-brand-perception-two-sides-of-the-same-coin/comment-page-1/#comment-108 The Tonight Show fiasco will lead to a stronger definition of branding. Here’s why. Wed, 13 Jan 2010 16:18:16 +0000 http://blog.ivylees.com/?p=308#comment-108 [...] Show a culmination of decades of brand-building? Or is it whatever NBC says it is? It’s one of the oldest arguments in branding, and we just might get a chance to see it play out in a high-profile court [...] [...] Show a culmination of decades of brand-building? Or is it whatever NBC says it is? It’s one of the oldest arguments in branding, and we just might get a chance to see it play out in a high-profile court [...]

]]> http://blog.ivylees.com/brand-image-and-brand-perception-two-sides-of-the-same-coin/comment-page-1/#comment-103 Updating a logo? Bring it to a boil. Wed, 09 Dec 2009 14:47:42 +0000 http://blog.ivylees.com/?p=308#comment-103 [...] wrote about brand perception and brand image before over on Fedorable, and some of that thinking applies here. Brand perception is how customers [...] [...] wrote about brand perception and brand image before over on Fedorable, and some of that thinking applies here. Brand perception is how customers [...]

]]> http://blog.ivylees.com/brand-image-and-brand-perception-two-sides-of-the-same-coin/comment-page-1/#comment-86 regime hyperproteine Thu, 01 Oct 2009 09:41:13 +0000 http://blog.ivylees.com/?p=308#comment-86 Hi,<br> This is very thoughtful and debatable article.Yes to improve the success ratio,both brand image and brand perception are necessary. Hi,
This is very thoughtful and debatable article.Yes to improve the success ratio,both brand image and brand perception are necessary.

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