This will be the last post here on Fedorable.
I’m leaving this blog, but I’m not leaving blogging. If you want to read my latest rants on social media, public relations or any of the other random topics I’ve discussed, please head over to StrikePad, Match Strike’s blog on web development, where I will be stretching [...]
Author Archives: Rex
The last post on Fedorable
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How to create a social media newsroom in 30 seconds
Here at Presskit’n, our product is free social media newsrooms. Not a lot of people have heard of us, so sometimes we’ll see a post on building social media newsrooms (SMNs) that leaves us scratching our heads. Here’s an example newsroom for the curious.
So here it is:
1. Create a Presskit’n account. Enter your e-mail, name [...]
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The Tonight Show fiasco will lead to a stronger definition of branding. Here’s why.
Conan’s statement that he won’t do the Tonight Show at 12:05 has shaken things up at NBC.
The Peacock’s stance is that they won’t be slugging it out legally because it’s just too much of a headache for everyone. However, after seeing the huge difference in opinion over what The Tonight show actually is, I don’t [...]
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Happy Holidays from IvyLees and Fedorable
Just posting to say, “Happy Holidays!”
It’s been a pretty wild year (and decade) for public relations. Take these next few days to relax and enjoy the holiday spirit, and most importantly to remember what matters: Friends, family, and good times.
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The Great Facebook Brand Backlash
A couple weeks ago I discussed brand backlash using Starbucks’ recent brand issues as an example. I had planned a follow-up article talking about Facebook’s inevitable brand backlash.
Well, I waited too long, because last week it became all too clear that the Great Facebook Brand Backlash was upon us.
In case you weren’t around, here’s what happened: [...]
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Is the glue of credibility strong enough to hold together a walled garden?
Walls have the same bad reputation on the web as they do in history. They work for a while, usually to someone’s benefit and someone else’s dismay, and then they come crashing down.
A walled garden often serves as a safe haven to rapidly grow a business. In the 90s and early 2000s, we saw AOL [...]
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When it comes to channels, think like a basketball coach
Last night in #prchat20, we were discussing whether it’s potentially dangerous to abandon a channel of communication (in this case, we were focusing largely on Twitter and Facebook, but the thinking applies elsewhere) because it isn’t proving itself to be profitable.
I made the analogy of a basketball team. A basketball team has five players who [...]
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Brand backlash: Inevitable but good
What goes up must come down.
Newton gets a lot of credit for this idea, but let’s face it: People were noticing this a long time before he put together a theory about it. And they were noticing it didn’t just apply to physical objects.
Whether it’s the stock market, a person’s mood, or the recent batting [...]
Posted in Branding, Public Relations 2 Comments
On FTC’s blogging guidelines, ‘clearly and conspicuously’ is what everyone should be talking about
It’s been a little over two weeks since the FTC announced they were going to start watching blogs. Since then, there’s been healthy discussion and debate. Bloggers have had pretty much the same reaction as advertisers did when the FTC first came after unscrupulous ads. It’s great. It’s a sign that social media is coming [...]
Posted in Ethics, Public Relations, Social Media, Technology 2 Comments
The farming game craze, from Harvest Moon to Farmville to Happy Farms
With everyone excited about wizards and vampires these past few years, one would expect magic or brooding bloodsuckers to be the focus of popular social games online.
But nope, look elsewhere: It’s farming, of all things.
A succession of popular farming games has hit Facebook this year, starting with myFarm, with the crowds seemingly then jumping to [...]
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